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29 posts
16 October
Piwik http://fr.piwik.org/
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07:16
As part of our Matomo 4 release we are working on adding support for offline tracking using service workers (SW) and IndexedDB. An early version of this new feature is now available as part of our latest Matomo 4 beta and we now need your feedback to fix any outstanding issues. How does it work behind the scenes? The service worker caches the Matomo JavaScript tracker so if a user becomes offline on subsequent requests the JS tracker will be still loaded.If a user is offline, any tracking request will be put into the local IndexedDB.Once the user becomes online, all requests from the (...) -- Development, Uncategorized
8 September
Piwik http://fr.piwik.org/
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01:48
Through optimizing your messaging, content, or your page layouts, you can increase conversions by getting your visitors through a clear pathway to achieve your business goals. Conversion Rate Optimization When we talk about optimizing websites to improve and increase conversions, we’re really talking about conversion rate optimization (CRO). CRO is the process of learning what the most valuable content/aspect of your website is and how to best optimize this for your visitors to increase its chance to convert. It typically involves generating ideas for elements on your site or app that (...) -- Analytics Tips, Marketing
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02:30Blog series part 2: How to increase engagement of your website visitors, and turn them into customers - PiwikLong gone are the days of simply tracking page views as a measure of engagement. Now it’s about engagement analysis, which is layered and provides insight for effective data-driven decisions. Discover how engaged people are with your website by uncovering behavioural patterns that tell you how well your site and content is or isn’t performing. This insight helps you re-evaluate, adapt and optimise your content and strategy. The more engaged they are, the more likely you’ll be able to guide them on a predetermined journey that results in more conversions; and helps you reach the goals you’ve (...) -- Analytics Tips, Marketing
2 September
Piwik http://fr.piwik.org/
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02:09
Are you investing time and money into marketing your business and unsure if it’s paying off? Web analytics provides the tools and insights to help you know which marketing channels to target and focus on. Without it you might be going in blind and missing opportunities that might’ve been easily found in your metrics. Increasing acquisition cheat sheet To increase customer acquisition on your website you need to first attract the right visitors to your website. Then capturing their attention and engaging them in your content. Finally you’ll want to convert by driving them through a (...) -- Analytics Tips, Marketing
27 August
Piwik http://fr.piwik.org/
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05:03
EU websites using Google Analytics and Facebook are being targeted by European privacy group noyb after the invalidation of the Privacy Shield. They filed a complaint against 101 websites for continuing to send data to the US. “A quick analysis of the HTML source code of major EU webpages shows that many companies still use Google Analytics or Facebook Connect one month after a major judgment by the Court of Justice of the European Union (CJEU) - despite both companies clearly falling under US surveillance laws, such as FISA 702. Neither Facebook nor Google seem to have a legal basis for (...) -- Privacy
6 August
Piwik http://fr.piwik.org/
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02:55
We’re planning to release the first beta of Matomo 4 in a few weeks. For making it easy for Matomo users to be able to upgrade to this beta, it would be great if as many plugins on the Marketplace as possible would be already updated and compatible with Matomo 4. Then many users would be able to upgrade to the first beta without any issues. Presumably, as you put your plugin on our Marketplace, you want people to use it. Making your plugin compatible with Matomo 4 helps ensure that people will be able to find and keep using your plugin. If your plugin is not compatible with Matomo 4, your (...) -- Development
17 July
Piwik http://fr.piwik.org/
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04:38
Breaking news: On July 16, 2020, the Court of Justice of the European Union (CJEU) has ruled that any cloud services hosted in the US are incapable of complying with the GDPR and EU privacy laws. In August 2016, the EU-US Privacy Shield framework came into effect, which “protects the fundamental rights of anyone in the EU whose personal data is transferred to the United States for commercial purposes. It allows the free transfer of data to companies that are certified in the US under the Privacy Shield.” – European Commission website However after today’s CJEU ruling, this Privacy Shield (...) -- Datenschutz Berlin
7 May
Piwik http://fr.piwik.org/
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03:18
Matomo Analytics is the leading open-source web analytics solution, designed to give you conclusive insights while respecting your user’s privacy, and keeping your data secure. We’re so proud Matomo is trusted with the analytics data of more than 1 million sites worldwide. Although we have had an excellent security track record so far, we recognise security is an ongoing challenge and requires constant vigilance. With this announcement we’re showing our commitment to reward those who help us maintain the highest security in Matomo.New bounty of 5,000 USD for a CRITICAL security issue (...) -- builds.matomo.org/latest.zip
5 May
Piwik http://fr.piwik.org/
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10:38
This post was originally published on January 11, 2017, and updated on May, 2020. At Matomo we think privacy matters. From the beginning, Matomo has had a strong focus on privacy and ensuring the privacy of your visitors and analytics data. Here are some ways how you can ensure your users and visitors privacy by using Matomo (Piwik).1. Owning the data gives you power to protect user privacy Whether you host Matomo on-premises yourself, or whether you use Matomo’s cloud, YOU keep control of your data and nobody else. By knowing exactly where your data is stored and having full control over (...) -- Analytics Tips, Privacy, Security
29 April
Piwik http://fr.piwik.org/
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04:08
If you’re looking for a tag management system that rivals Google’s, then Matomo Tag Manager is a great Google Tag Manager alternative that takes your tracking to the next level. What’s a tag manager? If you’re not familiar with Google Tag Manager or Matomo Tag Manager – they’re both free tag management systems that let you manage all your website code snippets (tags) in one place. Tags are typically JavaScript code or HTML that lets you integrate various features into your site in just a few clicks. For example: analytics codes, conversion tracking codes, exit popups and surveys, remarketing (...) -- Analytics Tips, Development, Marketing, Plugins
21 April
Piwik http://fr.piwik.org/
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04:49
You can now analyse the success of your Google Ads campaigns and accounts directly in your Matomo with ease. See what keywords and search queries are leading to clicks for your paid ads and bringing your business the highest ROI, right down to devices and networks – for more effective targeting. For many Matomo users, Google Ads is the lifeline for their business. If people are looking for products you sell, you’ll want them to find you first. Invest confidently in the right keywords and target the right customers for higher ROI You can accurately measure the success of your impressions, (...) -- Development, Marketing, Plugins
7 April
Piwik http://fr.piwik.org/
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00:11
Not many people know this, but having a WordPress analytics tool gives you a competitive advantage. It’s also essential to the growth of your website. For many businesses, websites are the main driver of revenue and sales. In the case of blogs, it’s your first chance to make a lasting impression. Now, maybe you’ve heard of Google Analytics or even the privacy-friendly alternative, Matomo Analytics, but have never tried them? These are analytics platforms that help you understand your website traffic and visitors. (You can find these platforms as plugins in the WordPress directory!) They’re (...) -- Analytics Tips, Plugins
2 April
Piwik http://fr.piwik.org/
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01:07
Due to the endless choices, you may be wondering which web analytics plugin (GA, Slimstat or WP-Statistics) to choose from on the WordPress directory. If the choice is between WP-Statistics and Matomo for WordPress, we’ve got you covered. Have a look at which could be the best option for you. Our team tested the WP-Statistics plugin to see how it compares. It’s hard not to be biased, but we’ll try our best to give you a fair assessment.The main considerations in this article: General overviewGeneral comparisonSimilaritiesDifferencesThree notable feature category comparisonsWhich tool suits (...) -- Analytics Tips, Plugins
20 March
Piwik http://fr.piwik.org/
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03:04
With over a billion searches every day in search engines, it’s hard to underestimate the importance of having your business present on page one (ideally in positions 1 – 3) ranking for the keywords that impact your sales and conversions. "In 2019, Google received nearly 2.3 trillion searches and on page one alone, the first five organic results accounted for 67.60% of all the clicks." Thanks for the 2019 SEO Stats, Jen Barrell at Impact. So how is your business performing when it comes to ranking in the crucial top three spots of search for your most important keywords? Accurately (...) -- Uncategorized
10 March
Piwik http://fr.piwik.org/
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21:56
While Google Analytics may seem like a great plugin option on the WordPress directory, we’d like to present a new ethical alternative called Matomo for WordPress, which gives you 100% data ownership and privacy protection. Firstly what does Google Analytics offer in WordPress? When you think of getting insights about visitors on your WordPress (WP) sites, the first thing that comes to mind might be Google Analytics. Why not right? Especially when there are good free Google Analytics plugins, like Monster Insights and Site Kit. These give you access to a great analytics platform, but the (...) -- Plugins, Privacy
25 February
Piwik http://fr.piwik.org/
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22:26
It’s been almost two years since the GDPR came into effect and turned the online world on its head. Confusion around cookies/cookie consent/cookie compliance remains till today. So we’d like to take this chance to talk more about the supposed “big bad” of the latest century. Online cookies seem to have a bad reputation, but are they as bad as they seem? To start, what are cookies on the internet? An internet cookie a.k.a. an HTTP cookie, is a small piece of data sent from websites that is stored on your computer or mobile when you visit that site. Are all cookies bad? No. Cookies (...) -- Analytics Tips, Privacy, Security
24 February
Piwik http://fr.piwik.org/
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23:20
Accurately measuring the success of your customer’s journey on your website is vital to increasing conversions and having the best outcome for your business. When it comes to website analytics, the Funnels feature is the best place to start measuring each touch point in the customer journey. From here you’ll find out where you lose your visitors so you can make changes to your website and convert more in the future. The funnels feature lets you measure the steps (actions, events and pages) your users go through to reach the desired outcomes you want them to achieve. This gives you valuable (...) -- Uncategorized
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21:42
Last year the Chromium browser team announced they would change their default behaviour for cookies. In particular about a property called samesite. Over the last few months, we have made various changes to our cookie handling to get Matomo ready for this. Depending on your setup and the features you use, some things may not work anymore. You can avoid most of the issues by using HTTPS on your Matomo, and ideally also use HTTPS on your website(s). If you are not running the latest version of Matomo yet (3.13.3 at the time of writing), then we highly recommend that you upgrade as soon as (...) -- Community, Development
17 February
Piwik http://fr.piwik.org/
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21:59
3...2...1...Matomo Analytics launches on the WordPress directory! We’re so excited to announce that Matomo Analytics is now live on the WordPress Plugin Directory ⟎?⟎?ޟ?; The team has been working tirelessly to bring this to life. Two years it was only a dream and now thanks to all your support and encouragement, it’s become a reality! Thank you to all our beta testers who gave valuable input to improve the WordPress plugin and to the community who were keen to support this option. After hearing all your feedback and making all the necessary fixes, we’re proud to release this epic plugin on (...) -- Community, Development, Plugins
11 February
Piwik http://fr.piwik.org/
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04:57
Collecting information via web analytics platforms is needed to help a website grow and improve. When doing so, it’s best to strike a balance between getting valuable insights, and keeping the trust of your users by protecting their privacy. This means not collecting or processing any personally identifiable information (PII). But what if your organisation requires you to collect PII? That’s where data anonymization comes in. What is data anonymization? Data anonymization makes identifiable information unidentifiable. This is done through data processing techniques which remove or modify (...) -- Analytics Tips, Privacy
28 January
Piwik http://fr.piwik.org/
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04:37
Gaining valuable insights by simply creating a heatmap or setting up recordings on your most important web pages is a good start, but using the Heatmaps and Session Recordings features in combination with other Matomo features is where the real magic happens. If you’re serious about significantly increasing conversions on your website to impact your bottom line, you need to accurately answer these questions: Are you analysing the most important pages that influence conversions?Are you segmenting heatmaps and recordings towards your most valuable visitors? Are you using these features to (...) -- Uncategorized
27 January
Piwik http://fr.piwik.org/
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22:56
It’s January 28th which means it’s Data Privacy Day! Today is an important day for the Matomo team as we reflect on our mission and our goals for 2020. This year I wanted to send a video message to all Matomo users, community members and customers. Check it out (full transcript below) A video message from Matomo founder, Matthieu Aubry Privacy-friendly alternatives NoMoreGoogle: a comprehensive list giving you options for other privacy-friendly alternatives.Switching.Software: Ethical alternatives to popular sites and apps.Web browser: Firefox Brave VivaldiSearch engine: DuckDuckGo (...) -- Privacy
23 January
Piwik http://fr.piwik.org/
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21:01
The protection of personally identifiable information (PII) is important both for individuals, whose privacy may be compromised, and for businesses that may have their reputation ruined or be liable if PII is wrongly accessed, used, or shared. Curious about what PII is? Here’s your introduction to personally identifiable information. Due to hacking, data leaks or data thievery, PII acquired can be combined with other pieces of information to form a more complete picture of you. On an individual level, this puts you at risk of identity theft, credit card theft or other harm caused by the (...) -- https://iapp.org/media/pdf/knowledge_center/NIST_Protecting_PII.pdf
15 January
Piwik http://fr.piwik.org/
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01:26
When it comes to personally identifiable information (PII), people are becoming more concerned with data privacy. Identifiable information can be used for illegal purposes like identity theft and fraud. So how can you protect yourself as an innocent web browser? If you’re a website owner – how do you protect users and your company from falling prey to privacy breaches? As one of the most trusted analytics companies, we feel our readers would benefit from being as informed as possible about data privacy issues and PII. Learn how you can keep yours or others’ information safe. Table of (...) -- Analytics Tips, Privacy, Security
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01:26
Most websites you visit collect information about you via tools like Google Analytics and Matomo – sometimes collecting personally identifiable information (PII). When it comes to PII, people are becoming more concerned about data privacy. Identifiable information can be used for illegal purposes like identity theft and fraud. So how can you protect yourself as an innocent internet browser? In the case of website owners – how do you protect users and your company from falling prey to privacy breaches? As one of the most trusted analytics companies, we feel our readers would benefit from (...) -- Analytics Tips, Privacy, Security
7 January
Piwik http://fr.piwik.org/
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03:48
The Google Analytics GDPR relationship is a complicated one. Website owners in states like Berlin in Germany are now required to ask users for consent to collect their data. This doesn’t make for the friendliest user-experience and often the website visitor will simply click “no.” The problem Google Analytics now presents website owners in the EU is with more visitors clicking “no”, the less accurate your data will become. Why do you need to ask your visitors for consent? At this stage it’s simply because Google Analytics collects data for its own purposes. An example of this is using your (...) -- Privacy
28 November
Piwik http://fr.piwik.org/
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22:43
An open letter to the European Parliament's LIBE committee In an effort to stem the tide of external control over user privacy, Matomo has rallied with other like-minded companies like Protonmail, NextCloud, Tutanota and Mailfence, to advocate for pro-privacy changes to the European Commission’s “e-evidence” proposal. Excerpt from the letter: “The Commission’s e-evidence proposal threatens the competitive advantage European tech businesses have over their American counterparts by undermining the protections we can provide to our customers. It breaks with the long-standing rule that only (...) -- Uncategorized
19 November
Piwik http://fr.piwik.org/
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00:34
Website owners in Berlin need consent for using Google Analytics According to the Berlin Data Protection Office, if you’re a website owner collecting and sending data to third-party services (like Google Analytics) who are also using that data “for own purpose uses” in Berlin, you are now required to ask for specific consent from visitors in order to collect that information. This means you can only use Google Analytics or similar services once you’ve gotten consent from visitors. In contrast, Matomo does not use information from Cloud or On-Premise users for “own purpose uses”. Consent is (...) -- Uncategorized
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00:34
Website owners in Berlin need consent for using Google Analytics According to the Berlin Data Protection Office, if you’re a website owner collecting and sending data to third-party services (like Google Analytics) who are also using that data “for own purpose uses” in Berlin, you are now required to ask for specific consent from visitors in order to collect that information. This means you can only use Google Analytics or similar services once you’ve gotten consent from visitors. In contrast, Matomo does not use information from Cloud or On-Premise users for “own purpose uses”. Consent is (...) -- Uncategorized