27 January

Piwik http://fr.piwik.org/

• 19:40
  Data Privacy Day 2021: Five ways to embrace privacy into your business - Matomo Core Team Piwik
  Welcome to Data Privacy Day 2021! This year we are excited to announce that we are participating as a #PrivacyAware Champion for DPD21 through the National Cyber Security Alliance. This means that on this significant day we are in partnership with hundreds of other organisations and businesses to share a unified message that empowers individuals to “Own Your Privacy” and for organisations to “Respect Privacy.” "Last year dawned a new era in the way many businesses operate from a traditional office work setting to a remote working from home environment for employees. This now means it’s more (...) -- Community, Privacy

17 November

Piwik http://fr.piwik.org/

• 22:02
  Announcing Matomo 4: More security, privacy and better performance - Matomo Core Team Piwik
  The moment we’ve all been waiting for is here … Matomo Analytics 4 has launched!! We’re incredibly grateful for all community members and contributors who’ve helped with improvements, and our awesome team for all the fixes. We can’t wait for you to gain greater security, privacy protection, and be able to boost your website performance. Now who’s ready? Minimise your business’ web data security risk We’ve made Matomo even more secure to meet our users’ ever increasing security needs. Matomo 4 has certainly delivered on these expectations with a wide range of security enhancements and fixes (...) -- Community, Development, Privacy, Security

16 October

Piwik http://fr.piwik.org/

• 07:16
  Offline tracking in Matomo JavaScript Tracker – We need your feedback - Matomo Core Team Piwik
  As part of our Matomo 4 release we are working on adding support for offline tracking using service workers (SW) and IndexedDB. An early version of this new feature is now available as part of our latest Matomo 4 beta and we now need your feedback to fix any outstanding issues. How does it work behind the scenes? The service worker caches the Matomo JavaScript tracker so if a user becomes offline on subsequent requests the JS tracker will be still loaded.If a user is offline, any tracking request will be put into the local IndexedDB.Once the user becomes online, all requests from the (...) -- Development, Uncategorized

8 September

Piwik http://fr.piwik.org/

• 02:30
  How to increase engagement and convert them into customers - Joselyn Khor Piwik
  Long gone are the days of simply tracking page views as a measure of engagement. Now it’s about engagement analysis, which is layered and provides insight for effective data-driven decisions. Discover how engaged people are with your website by uncovering behavioural patterns that tell you how well your site and content is or isn’t performing. This insight helps you re-evaluate, adapt and optimise your content and strategy. The more engaged they are, the more likely you’ll be able to guide them on a predetermined journey that results in more conversions; and helps you reach the goals you’ve (...) -- Analytics Tips, Marketing
• 01:48
  How to increase conversions to meet your business goals - Joselyn Khor Piwik
  Through optimizing your messaging, content, or your page layouts, you can increase conversions by getting your visitors through a clear pathway to achieve your business goals. Conversion Rate Optimization When we talk about optimizing websites to improve and increase conversions, we’re really talking about conversion rate optimization (CRO). CRO is the process of learning what the most valuable content/aspect of your website is and how to best optimize this for your visitors to increase its chance to convert. It typically involves generating ideas for elements on your site or app that (...) -- Analytics Tips, Marketing
• 02:30
  Blog series part 2: How to increase engagement of your website visitors, and turn them into customers - Joselyn Khor Piwik
  Long gone are the days of simply tracking page views as a measure of engagement. Now it’s about engagement analysis, which is layered and provides insight for effective data-driven decisions. Discover how engaged people are with your website by uncovering behavioural patterns that tell you how well your site and content is or isn’t performing. This insight helps you re-evaluate, adapt and optimise your content and strategy. The more engaged they are, the more likely you’ll be able to guide them on a predetermined journey that results in more conversions; and helps you reach the goals you’ve (...) -- Analytics Tips, Marketing

2 September

Piwik http://fr.piwik.org/

• 02:09
  How to use web analytics to acquire new customers - Joselyn Khor Piwik
  Are you investing time and money into marketing your business and unsure if it’s paying off? Web analytics provides the tools and insights to help you know which marketing channels to target and focus on. Without it you might be going in blind and missing opportunities that might’ve been easily found in your metrics. Attracting the right visitors to your website To help acquire new customer on your website, you firstly need to attract the right visitors to your website. Then capturing their attention and engaging them in your content. Finally you’ll want to convert by driving them (...) -- Analytics Tips, Marketing
• 02:09
  Blog series part 1: How to use Matomo to increase customer acquisitions for your business - Joselyn Khor Piwik
  Are you investing time and money into marketing your business and unsure if it’s paying off? Web analytics provides the tools and insights to help you know which marketing channels to target and focus on. Without it you might be going in blind and missing opportunities that might’ve been easily found in your metrics. Increasing acquisition cheat sheet To increase customer acquisition on your website you need to first attract the right visitors to your website. Then capturing their attention and engaging them in your content. Finally you’ll want to convert by driving them through a (...) -- Analytics Tips, Marketing

27 August

Piwik http://fr.piwik.org/

• 05:03
  Use Google Analytics and risk fines, after CJEU ruling on Privacy Shield - Joselyn Khor Piwik
  EU websites using Google Analytics and Facebook are being targeted by European privacy group noyb after the invalidation of the Privacy Shield. They filed a complaint against 101 websites for continuing to send data to the US. “A quick analysis of the HTML source code of major EU webpages shows that many companies still use Google Analytics or Facebook Connect one month after a major judgment by the Court of Justice of the European Union (CJEU) - despite both companies clearly falling under US surveillance laws, such as FISA 702. Neither Facebook nor Google seem to have a legal basis for (...) -- Privacy

6 August

Piwik http://fr.piwik.org/

• 02:55
  To all Matomo plugin developers: Matomo 4 is coming, make your plugin compatible now - Matomo Core Team Piwik
  We’re planning to release the first beta of Matomo 4 in a few weeks. For making it easy for Matomo users to be able to upgrade to this beta, it would be great if as many plugins on the Marketplace as possible would be already updated and compatible with Matomo 4. Then many users would be able to upgrade to the first beta without any issues. Presumably, as you put your plugin on our Marketplace, you want people to use it. Making your plugin compatible with Matomo 4 helps ensure that people will be able to find and keep using your plugin. If your plugin is not compatible with Matomo 4, your (...) -- Development

17 July

Piwik http://fr.piwik.org/

• 04:38
  CJEU rules US cloud servers don’t comply with GDPR and what this means for web analytics - Jake Thornton Piwik
  Breaking news: On July 16, 2020, the Court of Justice of the European Union (CJEU) has ruled that any cloud services hosted in the US are incapable of complying with the GDPR and EU privacy laws. In August 2016, the EU-US Privacy Shield framework came into effect, which “protects the fundamental rights of anyone in the EU whose personal data is transferred to the United States for commercial purposes. It allows the free transfer of data to companies that are certified in the US under the Privacy Shield.” – European Commission website However after today’s CJEU ruling, this Privacy Shield (...) -- Datenschutz Berlin

7 May

Piwik http://fr.piwik.org/

• 03:18
  Matomo will now pay researchers 5,000 USD for a critical security vulnerability - Matomo Core Team Piwik
  Matomo Analytics is the leading open-source web analytics solution, designed to give you conclusive insights while respecting your user’s privacy, and keeping your data secure. We’re so proud Matomo is trusted with the analytics data of more than 1 million sites worldwide. Although we have had an excellent security track record so far, we recognise security is an ongoing challenge and requires constant vigilance. With this announcement we’re showing our commitment to reward those who help us maintain the highest security in Matomo.New bounty of 5,000 USD for a CRITICAL security issue (...) -- builds.matomo.org/latest.zip

5 May

Piwik http://fr.piwik.org/

• 10:38
  12 ways Matomo Analytics helps you to protect your visitor’s privacy - InnoCraft Piwik
  This post was originally published on January 11, 2017, and updated on May, 2020. At Matomo we think privacy matters. From the beginning, Matomo has had a strong focus on privacy and ensuring the privacy of your visitors and analytics data. Here are some ways how you can ensure your users and visitors privacy by using Matomo (Piwik).1. Owning the data gives you power to protect user privacy Whether you host Matomo on-premises yourself, or whether you use Matomo’s cloud, YOU keep control of your data and nobody else. By knowing exactly where your data is stored and having full control over (...) -- Analytics Tips, Privacy, Security

29 April

Piwik http://fr.piwik.org/

• 04:08
  Find a great Google Tag Manager alternative in Matomo Tag Manager - Joselyn Khor Piwik
  If you’re looking for a tag management system that rivals Google’s, then Matomo Tag Manager is a great Google Tag Manager alternative that takes your tracking to the next level. What’s a tag manager? If you’re not familiar with Google Tag Manager or Matomo Tag Manager – they’re both free tag management systems that let you manage all your website code snippets (tags) in one place. Tags are typically JavaScript code or HTML that lets you integrate various features into your site in just a few clicks. For example: analytics codes, conversion tracking codes, exit popups and surveys, remarketing (...) -- Analytics Tips, Development, Marketing, Plugins

21 April

Piwik http://fr.piwik.org/

• 04:49
  Paid Advertising Performance – target the right customers and invest confidently - Joselyn Khor Piwik
  You can now analyse the success of your Google Ads campaigns and accounts directly in your Matomo with ease. See what keywords and search queries are leading to clicks for your paid ads and bringing your business the highest ROI, right down to devices and networks – for more effective targeting. For many Matomo users, Google Ads is the lifeline for their business. If people are looking for products you sell, you’ll want them to find you first. Invest confidently in the right keywords and target the right customers for higher ROI You can accurately measure the success of your impressions, (...) -- Development, Marketing, Plugins

7 April

Piwik http://fr.piwik.org/

• 00:11
  Why do you need analytics for your WordPress? - Joselyn Khor Piwik
  Not many people know this, but having a WordPress analytics tool gives you a competitive advantage. It’s also essential to the growth of your website. For many businesses, websites are the main driver of revenue and sales. In the case of blogs, it’s your first chance to make a lasting impression. Now, maybe you’ve heard of Google Analytics or even the privacy-friendly alternative, Matomo Analytics, but have never tried them? These are analytics platforms that help you understand your website traffic and visitors. (You can find these platforms as plugins in the WordPress directory!) They’re (...) -- Analytics Tips, Plugins

2 April

Piwik http://fr.piwik.org/

• 01:07
  Matomo vs WP-Statistics – which web analytics plugin suits you best? - Joselyn Khor Piwik
  Due to the endless choices, you may be wondering which web analytics plugin (GA, Slimstat or WP-Statistics) to choose from on the WordPress directory. If the choice is between WP-Statistics and Matomo for WordPress, we’ve got you covered. Have a look at which could be the best option for you. Our team tested the WP-Statistics plugin to see how it compares. It’s hard not to be biased, but we’ll try our best to give you a fair assessment.The main considerations in this article: General overviewGeneral comparisonSimilaritiesDifferencesThree notable feature category comparisonsWhich tool suits (...) -- Analytics Tips, Plugins

20 March

Piwik http://fr.piwik.org/

• 03:04
  Measuring success for your SEO content - Jake Thornton Piwik
  With over a billion searches every day in search engines, it’s hard to underestimate the importance of having your business present on page one (ideally in positions 1 – 3) ranking for the keywords that impact your sales and conversions. "In 2019, Google received nearly 2.3 trillion searches and on page one alone, the first five organic results accounted for 67.60% of all the clicks." Thanks for the 2019 SEO Stats, Jen Barrell at Impact. So how is your business performing when it comes to ranking in the crucial top three spots of search for your most important keywords? Accurately (...) -- Uncategorized

10 March

Piwik http://fr.piwik.org/

• 21:56
  Switch to Matomo for WordPress from Google Analytics - Joselyn Khor Piwik
  While Google Analytics may seem like a great plugin option on the WordPress directory, we’d like to present a new ethical alternative called Matomo for WordPress, which gives you 100% data ownership and privacy protection. Firstly what does Google Analytics offer in WordPress? When you think of getting insights about visitors on your WordPress (WP) sites, the first thing that comes to mind might be Google Analytics. Why not right? Especially when there are good free Google Analytics plugins, like Monster Insights and Site Kit. These give you access to a great analytics platform, but the (...) -- Plugins, Privacy