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26 posts
9 August
Piwik http://fr.piwik.org/
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21:27
Data privacy in business is a contentious issue. Claims that “big data is the new oil of the digital economy” and strong links between “data-driven personalisation and customer experience” encourage leaders to set up massive data collection programmes. However, many of these conversations downplay the magnitude of security, compliance and ethical risks companies face when betting too much on customer data collection. In this post, we discuss the double-edged nature of privacy issues in business — the risk-ridden and the opportunity-driven. 3 Major Risks of Ignoring Data Privacy in Business (...) -- Privacy
2 August
Piwik http://fr.piwik.org/
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04:18
For many businesses, Google products can play an integral part in the productivity, function and even success of the company. This is because Google has designed their digital ecosystem to infiltrate every aspect of your work and personal life at low-to-no cost. On the surface, this seems like a no-brainer. Why not have a cost-effective and seamlessly connected tech stack? It’s the complete package. From Gmail to Google Analytics, it becomes hard to untangle yourself from this intricate web Google has managed to spin. But like a web, you know there’s also a catch. This leads us to the big (...) -- Privacy
15 July
Piwik http://fr.piwik.org/
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03:18
Customer analytics undeniably plays a vital role for businesses. Product improvements, interface personalisation, content improvements, and creative advertising thrive on data. Yet, there’s a fine line between being a customer-centred company and a privacy-violating one. Due to ubiquitous online tracking, 62% of Americans now believe that it’s impossible to go about their daily lives without companies collecting data about them. Still, despite the importance of privacy in business for consumers, companies are reluctant to act. Privacy initiatives often stay on the back burner due to (...) -- Privacy
13 July
Piwik http://fr.piwik.org/
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01:55
Privacy concerns loom large among consumers. Yet, businesses remain reluctant to change the old ways of doing things until they become an operational nuisance. More and more businesses are slowly starting to feel the pressure to incorporate privacy best practices. But what exactly does privacy mean in business? And why is it important for businesses to protect users’ privacy? In this blog, we’ll answer all of these questions and more. What is Privacy in Business? In the corporate world, privacy stands for the business decision to use collected consumer data in a safe, secure and compliant (...) -- Privacy
30 June
Piwik http://fr.piwik.org/
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04:10
if ('function' === typeof window.playMatomoVideo) window.playMatomoVideo("brand", "#brand") else document.addEventListener("DOMContentLoaded", function() window.playMatomoVideo("brand", "#brand"); ); Fifteen years ago, I realised that people (myself included) were increasingly integrating the internet into their everyday lives, and it was clear that it would only expand in the future. It was an exciting new world, but the amount of personal data shared online, level of tracking and lack of security was a growing concern. Google Analytics was just launched then and was already gaining (...) -- About, Community
2 June
Piwik http://fr.piwik.org/
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04:16
If you find yourself asking: “What’s the deal with Google Analytics privacy?”, you probably have some second thoughts. Your hunch is right. Google Analytics (GA) is a popular web analytics tool, but it’s far from being perfect when it comes to respecting users’ privacy. This post helps you understand tremendous Google Analytics privacy concerns users, consumers and regulators expressed over the years. In this blog, we’ll cover: What Does Google Analytics Collect About Users? To understand Google Analytics privacy issues, you need to know how Google treats web users’ data. By default, Google (...) -- terms and conditions, Data Processing Agreement
17 May
Piwik http://fr.piwik.org/
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21:54
Four years have passed since the European General Data Protection Regulation (GDPR, also known as DSGVO in German, and RGPD in French) took effect. That’s ample time to get compliant, especially for an organisation as big and innovative as Google. Or is it? If you are wondering how GDPR affects Google Analytics 4 and what the compliance status is at present, here’s the lowdown. Is Google Analytics 4 GDPR Compliant? No. As of mid-2022, Google Analytics 4 (GA4) isn’t fully GDPR compliant. Despite adding extra privacy-focused features, GA4 still has murky status with the European regulators. (...) -- terms and conditions, Data Processing Agreement
15 May
Piwik http://fr.piwik.org/
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23:52
The release of Google Analytics 4 (GA4), and the subsequent depreciation of Universal Analytics, has caused a stir amongst webmasters, SEO experts, marketers and the likes. Google’s Universal Analytics is the most widely used web analytics platform in the world, but from 1 July 2023, it will no longer process any new data. Google is now pushing users to set up GA4 tracking imminently. If you’re like many and wondering if you should upgrade to Google Analytics 4, there are two key reasons why this might be a risk:GDPR violations: recent rulings have deemed Google Analytics illegal in France (...) -- terms and conditions, Data Processing Agreement
9 May
Piwik http://fr.piwik.org/
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21:08
Google Analytics (GA) is the biggest player in the web analytics space. But is it as “universal” as its brand name suggests? Over the years users have pointed out a number of major Google Analytics limitations. Many of these are even more visible in Google Analytics 4. Introduced in 2020, Google Analytics 4 (GA4) has been sceptically received. As the sunset date of 1st, July 2023 for the current version, Google Universal Analytics (UA), approaches, the dismay grows stronger. To the point where people are pleading with others to intervene: Source: Chris Tweten via Twitter Main limitations (...) -- terms and conditions, Data Processing Agreement
7 April
Piwik http://fr.piwik.org/
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21:28
Google announced that Universal Analytics’ days are numbered. Universal Analytics will be replaced by Google Analytics 4 (or GA4) on the 1st of July 2023. If Google Analytics users want to compare year-on-year data, they have until July 2022 to get set up and start collecting data before the sun sets on Universal Analytics (or UA). But is upgrading to Google Analytics 4 the right move? There’s a lot to consider, and many organisations are looking for an alternative to Google Analytics. So in this blog, we’ll compare GA4 to Matomo – the leading Google Analytics alternative. In this blog, (...) -- terms and conditions, Data Processing Agreement
8 March
Piwik http://fr.piwik.org/
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21:55
We have been cryptographically signing Matomo releases since 2014, so you can verify the signature of the release you downloaded. Up until Matomo 4.8.0 releases were signed with Matthieu Aubry’s personal signature. In Matomo 4.8.0 we made some improvements to our release systems including automating the release builds. As part of these improvements it makes sense to now use a Matomo signature, which means a few changes are required for verifying releases. There is no security issue around the previous key, which can still be used to verify older release builds. There is a new signature (...) -- Security
2 March
Piwik http://fr.piwik.org/
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23:18
Since the launch of GDPR, one big question has lingered around with uncertainty – is Google Analytics GDPR compliant? The current GDPR enforcement trend happening across the EU is certainly shedding some light on this question. Starting with the Austrian Data Protection Authority’s ruling on Google Analytics and more recently, CNIL (the French Data Protection Authority) has followed suit by also ruling Google Analytics illegal to use. Organisations with EU-based web visitors are now scrambling to find a compliant solution. The French Data Protection Authority (CNIL) has already started (...) -- Privacy
11 February
Piwik http://fr.piwik.org/
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02:27
Breaking news: The French Data Protection Agency, CNIL (Commission nationale de l’informatique et des libertés), has concluded that the use of Google Analytics is illegal under GDPR. The CNIL has begun issuing formal notices to website managers using Google Analytics. This follows the January 2022 Austrian Data Protection Authority’s decision to declare Google Analytics illegal to use under GDPR. Google Analytics GDPR breaches continue to spread through the EU Since the invalidation of the Privacy Shield framework, an agreement between the EU and US that allowed the transfer of data to (...) -- Privacy
24 January
Piwik http://fr.piwik.org/
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22:39
March 2022 Update: It’s official! Google announced that Universal Analytics will no longer process any new data as of 1 July 2023. Google is now pushing Universal Analytics users to switch to the latest version of GA – Google Analytics 4. Currently, Google Analytics 4 is unable to accept historical data from Universal Analytics. Users need to take action before July 2022, to ensure they have 12 months of data built up before the sunset of Universal Analytics So how do Universal Analytics and Google Analytics 4 compare? And what alternative options do you have? Let’s dive in. In this blog, (...) -- Analytics Tips
18 January
Piwik http://fr.piwik.org/
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00:59
Breaking news: The Austrian Data Protection Authority (“Datenschutzbehörde” or “DSB” or “DPA”) has ruled that Austrian website providers using Google Analytics are in violation of the GDPR. This ruling stems from a decision made in 2020 by the Court of Justice of the European Union (CJEU) that stated that cloud services hosted in the US are incapable of complying with the GDPR and EU privacy laws. The decision was made because of the US surveillance laws requiring US providers (like Google or Facebook) to provide personal data to US authorities. The 2020 ruling, known as “Schrems II”, marked (...) -- Privacy
7 January
Piwik http://fr.piwik.org/
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03:27
Matomo is the leading open-source analytics solution free from data limitations. As our mission states, we aim to create, as a community, the leading open digital analytics platform that gives every user full control of their data. To do this, we operate a Security Bug Bounty Programme. This programme is designed to reward the hard work of skilled security researchers who sacrifice their time and energy to find and report security and vulnerabilities. To continue our investment in security, privacy and transparency, we are increasing the security bug bounty reward to as much as $10,000 (...) -- Community, Press Releases
5 January
Piwik http://fr.piwik.org/
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20:06
Everyone wants their website to rank highly in Google — and that’s exactly why the world of SEO is so competitive. In order to succeed in such a crowded space, it’s essential to equip yourself with the right tools and processes to ensure your website is maximally optimised for search engines. If you’d like to improve your website’s SEO rankings, leveraging web analytics is one of the best places to start. Web analytics provides valuable insights to help you assess performance, user behaviour and optimisation opportunities. In this blog, we’ll cover: The basics of SEO and web analytics Before we (...) -- Analytics Tips
13 December
Piwik http://fr.piwik.org/
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02:58
2021 has been an exciting year at Matomo! We’re grateful for all community members who reported feedback and suggestions, our awesome team of translators for their work, and our Premium features customers and Matomo Cloud hosting customers for their amazing support. We wanted to share some quick highlights to remind you of the exciting things that happened in 2021. Matomo continues to develop In 2021 we released a number of new features including:SEO Web Vitals The new SEO Web Vitals feature helps you track your critical website performance metrics, which are a core element of SEO best (...) -- Community
12 December
Piwik http://fr.piwik.org/
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20:50
Websites today have become very complex to manage, and as you continue to look for ways to optimise your website, you’ll want to consider using a Tag Manager. A Tag Manager will help your marketing team seamlessly track how your visitors are engaging with your website’s elements. Without a Tag Manager, you are missing out on business-altering insights. In this blog, we'll cover: Tag Manager overview A Tag Manager (AKA Tag Management System or TMS) is a centralised system for implementing, managing and tracking events. A tag is just another word for a piece of code on a website that tracks (...) -- Analytics Tips, Marketing
1 December
Piwik http://fr.piwik.org/
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00:21
Exceeded Google Analytics' 10M hits data limit, now what? “Your data volume (1XXM hits) exceeds the limit of 10M hits per month as outlined in our Terms of Service. If you continue to exceed the limit, we will stop processing new data on XXX 21, 2019. Learn more about possible solutions.” Yikes. Alarm bells were ringing when a Google Analytics free user came to us faced with this notice. Let’s call him ‘Mark’. Mark had reached the limits on the data he could collect through Google Analytics and was shocked by the limited options available to fix the problem, without blowing the budget. The (...) -- Matomo On-Premise
28 September
Piwik http://fr.piwik.org/
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04:30
Creating impactful video content is at the heart of what you do. How you really engage with your audience, change behaviours and influence customers to complete your digital goals. But how do you create truly impactful marketing content? By testing, trialling, analysing and ultimately tweaking and reacting to data-informed insights that gear your content to your audience (rather than simply producing great content and shooting arrows in the dark). Whether you want to know how many plays your video has, finish rates, how your video is consumed over time, how video was consumed on specific (...) -- Analytics Tips, Plugins
21 September
Piwik http://fr.piwik.org/
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03:05
A lot of the Matomo user interface is built on top of a programming framework called “Angular.js”. The support for this framework will end very soon, meaning we have to migrate the Matomo user interface to an alternative framework. The Matomo development team has chosen this new framework to be “Vue.js 3”. Unfortunately, Vue.js does not support Internet Explorer 11 (IE 11). Therefore, we have to drop the support for IE 11. Many other popular services like Microsoft and WordPress recently did the same. This is happening because IE 11 was released about 8 years ago and is now used by less than (...) -- Community
20 September
Piwik http://fr.piwik.org/
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06:08
User behavioural analytics (UBA) give your business unique insights into your customers. Where traditional website metrics track what actions are completed or how many visitors you have, user behaviour shows the driving factors behind those actions. UBA tools such as website heatmap software provide an easy-to-read visualisation of this data. Ultimately, user behaviour analysis improves website performance and conversions by boosting customer engagement, optimising positive customer experiences, and focusing on the most important part of your sales: the people who are actually buying (...) -- Analytics Tips, Plugins, Heatmap
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04:49
Heatmap software is critical in improving website conversions. Why? Because it provides customer-centric insights. In the online market, businesses that are customer-centric are 60% more profitable than businesses that are not. Using heatmaps to track factors such as usability, compare A/B landing pages and content engagement across channels optimises online conversions by addressing issues faced by real users. How heatmaps benefit your customers Customer experience is one of the most important factors in business success. Website heatmap software like Matomo offers unique insights into (...) -- Analytics Tips, Plugins, Heatmap
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03:49
One of the most effective ways to improve the user experience on your website is to use heatmap software. As well as in-depth insight on how to improve your website and funnels, user behaviour analytics complement traditional web metrics with insights from your customers’ point of view. Heatmap software shows actual user behaviour. That means that you have a visual representation of why a customer might not be converting instead of guessing. By tracking clicks, mouse movement, and page scrolling as well as analysing above the fold content engagement and overall session recordings, (...) -- Analytics Tips, Plugins, Heatmaps
13 September
Piwik http://fr.piwik.org/
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01:31
SEO Web Vitals track your critical website performance metrics and are a core element of SEO best practice. Start using Matomo SEO Web Vitals to monitor your website performance, optimise your visitor experience, improve your search result rankings, and see how your site compares to your competitors. What are SEO Web Vitals? Web Vitals are made up of a number of important metrics, such as your website’s page speed and loading performance, these metrics all play an important role in search engine optimisation. The more technical terms for these metrics are Page Speed Score, First (...) -- About, Analytics Tips, Plugins