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2 February
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02:27
Good marketing thrives on data. Or more precisely — its interpretation. Using modern analytics software, we can determine which marketing actions steer prospects towards the desired action (a conversion event).
An attribution model in marketing is a set of rules that determine how various marketing tactics and channels impact the visitor’s progress towards a conversion.
Yet, as customer journeys become more complicated and involve multiple “touches”, standard marketing reports no longer tell the full picture.
That’s when multi-touch attribution analysis comes to the fore. What is (...) -- Analytics Tips
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