1 post

2 February

Piwik http://fr.piwik.org/

02:27
What is Multi-Touch Attribution? (And How To Get Started) - Erin Piwik

Good marketing thrives on data. Or more precisely — its interpretation. Using modern analytics software, we can determine which marketing actions steer prospects towards the desired action (a conversion event). An attribution model in marketing is a set of rules that determine how various marketing tactics and channels impact the visitor’s progress towards a conversion. Yet, as customer journeys become more complicated and involve multiple “touches”, standard marketing reports no longer tell the full picture. That’s when multi-touch attribution analysis comes to the fore. What is (...) -- Analytics Tips