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21 posts
17 March
Piwik http://fr.piwik.org/
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02:06
Google Optimize is a popular conversion rate optimization (CRO) tool from Alphabet (parent company of Google). With it, you can run A/B, multivariate, and redirect tests to figure out which web page designs perform best. Google Optimize seamlessly integrates with Google Analytics (GA). It also has a free tier. So many marketers chose it as their default A/B testing tool…until recently. Google will sunset Google Optimize by 30 September 2023. Starting from this date, Google will no longer support Optimize and Optimize 360 (premium edition). All experiments, active after this date, will (...) -- Analytics Tips
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02:50
Google Optimize is a popular A/B testing tool marketers use to validate the performance of different marketing assets, website design elements and promotional offers. But by September 2023, Google will sunset both free and paid versions of the Optimize product. If you’re searching for an equally robust, but GDPR compliant, privacy-friendly alternative to Google Optimize, have a look at Matomo A/B Testing. Integrated with our analytics platform and conversion rate optimisation (CRO) tools, Matomo allows you to run A/B and A/B/n tests without any usage caps or compromises in user privacy. (...) -- Analytics Tips
13 March
Piwik http://fr.piwik.org/
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02:26
Few sales happen instantly. Consumers take their time to discover, evaluate and become convinced to go with your offer. Multi-channel attribution (also known as multi-touch attribution or MTA) helps businesses better understand which marketing tactics impact consumers’ decisions at different stages of their buying journey. Then double down on what’s working to secure more sales. Unlike standard analytics, multi-channel modelling combines data from various channels to determine their cumulative and independent impact on your conversion rates. The main benefit of multi-touch attribution is (...) -- Analytics Tips
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03:39
If you struggle to connect the dots on your customer journeys, you are researching the correct solution. Multi-channel attribution models allow you to better understand the users’ paths to conversion and identify key channels and marketing assets that assist them. That said, each attribution model has inherent limitations, which make the selection process even harder. This guide explains how to choose the optimal multi-touch attribution model. We cover the pros and cons of popular attribution models, main evaluation criteria and how-to instructions for model implementation. Pros and Cons (...) -- Analytics Tips
2 February
Piwik http://fr.piwik.org/
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02:27
Good marketing thrives on data. Or more precisely — its interpretation. Using modern analytics software, we can determine which marketing actions steer prospects towards the desired action (a conversion event). An attribution model in marketing is a set of rules that determine how various marketing tactics and channels impact the visitor’s progress towards a conversion. Yet, as customer journeys become more complicated and involve multiple “touches”, standard marketing reports no longer tell the full picture. That’s when multi-touch attribution analysis comes to the fore. What is (...) -- Analytics Tips
25 January
Piwik http://fr.piwik.org/
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02:37
W3Tech names Matomo ‘Traffic Analysis Tool of the Year 2022’ in its Web Technologies of the Year list of technologies that gained the most sites Matomo, a world-leading open-source web analytics platform, is proud to announce that it has received W3Tech’s award for the best web analytics software in its Web Technologies of the Year 2022. Matomo is the first independent, open-source tool named Traffic Analysis Tool of the Year – with previous winners including Google Analytics and Facebook Pixel. W3Tech, a trusted source for web technology research, determines winners for its annual Web (...) -- Press – Matomo
8 November
Piwik http://fr.piwik.org/
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02:38
It’s no secret that accurate website analytics is crucial for growing your online business — and Google Analytics is often the go-to source for insights. But is Google Analytics data accurate? Can you fully trust the provided numbers? Here’s a detailed explainer. How Accurate is Google Analytics? A Data-Backed Answer When properly configured, Google Analytics (Universal Analytics and Google Analytics 4) is moderately accurate for global traffic collection. That said: Google Analytics doesn’t accurately report European traffic. According to GDPR provisions, sites using GA products must (...) -- terms and conditions, data processing agreement (DPA)
28 October
Piwik http://fr.piwik.org/
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02:06
Most users know Matomo as the privacy-focussed web analytics tool with data accuracy, superior to Google Analytics. And we’re thrilled to be that — and more! At Matomo, our underlying product vision is to provide a full stack of accurate, user-friendly and privacy-mindful online marketing tools. Over the years, we’ve expanded beyond baseline website statistics. Matomo Cloud users also get to benefit from additional powerful tools for audience segmentation, conversion optimisation, advanced event tracking and more. Here are the top 10 advanced Matomo features you wish you knew about (...) -- terms and conditions, data processing agreement (DPA)
5 October
Piwik http://fr.piwik.org/
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14:56
Did you know users spend about 50 milliseconds deciding if they like your website’s homepage design or not? With billions of websites and scrolling often done on the go, you have to make a strong first impression because the chances for a once-over are slim. Learn how to design magnetically-appealing website homepages from this guide. What is a homepage in web design? Homepage is the front page of your website — a destination where users land when typing your website URL address. It’s located at the root of the website’s domain (e.g., matomo.org) or a subdomain (e.g., (...) -- terms and conditions, data processing agreement (DPA)
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10:19
Matomo is a feature-rich web analytics platform. As such, it has many layers of depth — core features, extra plug-ins, custom dimensions, reports, extensions and integrations. Most of the product elements you see can be personalised and customised to your needs with minimal restrictions. However, this breadth of choice can be overlooked by new users. In this post, we explain how to get the most out of Matomo with custom reports, dashboards, dimensions and even app design. How to customise your Matomo web analytics To make major changes to Matomo (e.g., create custom dashboards or install (...) -- terms and conditions, data processing agreement (DPA)
18 September
Piwik http://fr.piwik.org/
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20:18
Matomo includes a built-in opt-out form that you can add to your website so you can provide your visitors with the choice to opt-out of Matomo tracking. Up until Matomo 4.12.0 the built-in opt-out form relied on iFrame technology which has become increasingly problematic due to browser changes and restrictions on setting third-party cookies. With our privacy-first approach, we’ve known for some time that we would eventually need a new way to provide this important opt-out functionality that would work most reliably in the myriad of contexts our users rely on it for. Embedding the opt-out (...) -- About
9 August
Piwik http://fr.piwik.org/
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21:27
Data privacy in business is a contentious issue. Claims that “big data is the new oil of the digital economy” and strong links between “data-driven personalisation and customer experience” encourage leaders to set up massive data collection programmes. However, many of these conversations downplay the magnitude of security, compliance and ethical risks companies face when betting too much on customer data collection. In this post, we discuss the double-edged nature of privacy issues in business — the risk-ridden and the opportunity-driven. 3 Major Risks of Ignoring Data Privacy in Business (...) -- Privacy
2 August
Piwik http://fr.piwik.org/
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04:18
For many businesses, Google products can play an integral part in the productivity, function and even success of the company. This is because Google has designed their digital ecosystem to infiltrate every aspect of your work and personal life at low-to-no cost. On the surface, this seems like a no-brainer. Why not have a cost-effective and seamlessly connected tech stack? It’s the complete package. From Gmail to Google Analytics, it becomes hard to untangle yourself from this intricate web Google has managed to spin. But like a web, you know there’s also a catch. This leads us to the big (...) -- Privacy
15 July
Piwik http://fr.piwik.org/
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03:18
Customer analytics undeniably plays a vital role for businesses. Product improvements, interface personalisation, content improvements, and creative advertising thrive on data. Yet, there’s a fine line between being a customer-centred company and a privacy-violating one. Due to ubiquitous online tracking, 62% of Americans now believe that it’s impossible to go about their daily lives without companies collecting data about them. Still, despite the importance of privacy in business for consumers, companies are reluctant to act. Privacy initiatives often stay on the back burner due to (...) -- Privacy
13 July
Piwik http://fr.piwik.org/
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01:55
Privacy concerns loom large among consumers. Yet, businesses remain reluctant to change the old ways of doing things until they become an operational nuisance. More and more businesses are slowly starting to feel the pressure to incorporate privacy best practices. But what exactly does privacy mean in business? And why is it important for businesses to protect users’ privacy? In this blog, we’ll answer all of these questions and more. What is Privacy in Business? In the corporate world, privacy stands for the business decision to use collected consumer data in a safe, secure and compliant (...) -- Privacy
30 June
Piwik http://fr.piwik.org/
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04:10
if ('function' === typeof window.playMatomoVideo) window.playMatomoVideo("brand", "#brand") else document.addEventListener("DOMContentLoaded", function() window.playMatomoVideo("brand", "#brand"); ); Fifteen years ago, I realised that people (myself included) were increasingly integrating the internet into their everyday lives, and it was clear that it would only expand in the future. It was an exciting new world, but the amount of personal data shared online, level of tracking and lack of security was a growing concern. Google Analytics was just launched then and was already gaining (...) -- About, Community
2 June
Piwik http://fr.piwik.org/
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04:16
If you find yourself asking: “What’s the deal with Google Analytics privacy?”, you probably have some second thoughts. Your hunch is right. Google Analytics (GA) is a popular web analytics tool, but it’s far from being perfect when it comes to respecting users’ privacy. This post helps you understand tremendous Google Analytics privacy concerns users, consumers and regulators expressed over the years. In this blog, we’ll cover: What Does Google Analytics Collect About Users? To understand Google Analytics privacy issues, you need to know how Google treats web users’ data. By default, Google (...) -- terms and conditions, data processing agreeement (DPA)
17 May
Piwik http://fr.piwik.org/
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21:54
Four years have passed since the European General Data Protection Regulation (GDPR, also known as DSGVO in German, and RGPD in French) took effect. That’s ample time to get compliant, especially for an organisation as big and innovative as Google. Or is it? If you are wondering how GDPR affects Google Analytics 4 and what the compliance status is at present, here’s the lowdown. Is Google Analytics 4 GDPR Compliant? No. As of mid-2022, Google Analytics 4 (GA4) isn’t fully GDPR compliant. Despite adding extra privacy-focused features, GA4 still has murky status with the European regulators. (...) -- terms and conditions, data processing agreeement (DPA)
15 May
Piwik http://fr.piwik.org/
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23:52
The release of Google Analytics 4 (GA4), and the subsequent depreciation of Universal Analytics, has caused a stir amongst webmasters, SEO experts, marketers and the likes. Google’s Universal Analytics is the most widely used web analytics platform in the world, but from 1 July 2023, it will no longer process any new data. Google is now pushing users to set up GA4 tracking imminently. If you’re like many and wondering if you should upgrade to Google Analytics 4, there are two key reasons why this might be a risk:GDPR violations: recent rulings have deemed Google Analytics illegal in France (...) -- terms and conditions, data processing agreeement (DPA)
9 May
Piwik http://fr.piwik.org/
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21:08
Google Analytics (GA) is the biggest player in the web analytics space. But is it as “universal” as its brand name suggests? Over the years users have pointed out a number of major Google Analytics limitations. Many of these are even more visible in Google Analytics 4. Introduced in 2020, Google Analytics 4 (GA4) has been sceptically received. As the sunset date of 1st, July 2023 for the current version, Google Universal Analytics (UA), approaches, the dismay grows stronger. To the point where people are pleading with others to intervene: Source: Chris Tweten via Twitter Main limitations (...) -- terms and conditions, data processing agreeement (DPA)
7 April
Piwik http://fr.piwik.org/
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21:28
Google announced that Universal Analytics’ days are numbered. Universal Analytics will be replaced by Google Analytics 4 (or GA4) on the 1st of July 2023. If Google Analytics users want to compare year-on-year data, they have until July 2022 to get set up and start collecting data before the sun sets on Universal Analytics (or UA). But is upgrading to Google Analytics 4 the right move? There’s a lot to consider, and many organisations are looking for an alternative to Google Analytics. So in this blog, we’ll compare GA4 to Matomo – the leading Google Analytics alternative. In this blog, (...) -- terms and conditions, data processing agreeement (DPA)