2 posts

2 February

Piwik http://fr.piwik.org/

02:27
What is Multi-Touch Attribution? (And How To Get Started) - Erin Piwik

Good marketing thrives on data. Or more precisely — its interpretation. Using modern analytics software, we can determine which marketing actions steer prospects towards the desired action (a conversion event). An attribution model in marketing is a set of rules that determine how various marketing tactics and channels impact the visitor’s progress towards a conversion. Yet, as customer journeys become more complicated and involve multiple “touches”, standard marketing reports no longer tell the full picture. That’s when multi-touch attribution analysis comes to the fore. What is (...) -- Analytics Tips

02:37
Matomo’s privacy-friendly web analytics software named best of the year 2022 - Erin Piwik

W3Tech names Matomo ‘Traffic Analysis Tool of the Year 2022’ in its Web Technologies of the Year list of technologies that gained the most sites Matomo, a world-leading open-source web analytics platform, is proud to announce that it has received W3Tech’s award for the best web analytics software in its Web Technologies of the Year 2022. Matomo is the first independent, open-source tool named Traffic Analysis Tool of the Year – with previous winners including Google Analytics and Facebook Pixel. W3Tech, a trusted source for web technology research, determines winners for its annual Web (...) -- Press – Matomo